Climate Storytelling
Climate scientists have great difficulty in making known the risks brought about by climate change. They face denial, scepticism and distrust in science in a world of misinformation and divisive politics (Woodley et al., 2022). Some of the difficulty comes from the scientific community itself, which tends to assume that providing scientific information “will necessarily lead to desired behavioural changes” and is constrained by its own standards of “strict objectivity and political separation”. The authors of the paper argue that conventional communication methods put distance between scientists and their intended audiences and may “fail to generate inspiration and connectivity”. They believe that scientists should be willing to “radically adapt their communication strategies” and they discuss three relevant factors. First, they examine the problems of communicating climate change risks arising from the inherent difficulties of the subject, the activities of vested interests and lobb...